
- The United States experienced a significant decline in international visitor numbers in 2025, with four million fewer arrivals compared to the previous year.
- This drop marks the first decrease in visitor numbers since the Covid-19 pandemic and is contrary to the National Travel and Tourism Office's forecast of a 4.7 million increase.
- Total spending by international visitors also decreased by over $8.4 billion, adjusted for inflation and exchange rates.
- Despite the decline, the US remains the world's largest travel and tourism market, though it is slowly losing market share, with North America being the slowest-growing region globally.
- The largest decline in visitors came from Canada, with 4.2 million fewer arrivals, while visitors from the United Kingdom actually increased slightly.
IN FULL




.jpg?width=1200&auto=webp&trim=22%2C0%2C22%2C0)
