From $15,000 to $1,500 a day: Inside the stunning collapse at one MAGA store

PoliticsBusiness & Finance
9 Sep 2026 • 7:11 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

From $15,000 to $1,500 a day: Inside the stunning collapse at one MAGA store

  • Sales of Donald Trump merchandise have sharply declined across the U.S., forcing some dedicated MAGA retail stores to shut down permanently.
  • Retailers attribute the sales drop to persistent economic struggles, high gas prices, and growing backlash over the U.S. attack on Iran.
  • Store owners report severe revenue drops, such as Virginia's Trump Town USA, where daily average sales plummeted from over $15,000 to $1,500.
  • While many retailers are struggling, some successful vendors argue that competitor closures stem from a lack of business acumen rather than fading political support.
  • The merchandise slump coincides with a Financial Times poll showing President Trump's approval rating falling to a record low of 33 percent ahead of the midterm elections.

IN FULL

Newswav Malaysia Best News App

Newswav is an online content aggregator and obtains its content from different online sources. The content in the app do not belong to Newswav nor do they reflect the opinions of Newswav and its staff. Your use of this app indicates your understanding and acceptance of this information.

Newswav Sdn. Bhd. (201701008480 (1222645-M)) 2026 All Rights Reserved