From First Light to Last Stride: A Runner’s Morning at "The Reveal"

Health & Fitness
11 Jul 2025 • 9:49 PM MYT
Haffilledcup
Haffilledcup

Advertising consultant, PR & Observer. Sharing on current issues, lifestyle

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Check out BNWRC's seasonal running playlist on Spotify photo by Hafriz

Last Sunday, as the sun rising behind outline of Heritage Valley, I found myself lacing up my long-forgotten sneakers for a 5KM sunrise loop, dragged in (lovingly) by a friend from Brand New Waves Running Club (BNWRC) , a community of runners built since March 2019.

They promised an “easy run”. They also promised sandwiches, coffee, and a performance reveal I wouldn’t forget.

They weren’t wrong.

Image from: From First Light to Last Stride: A Runner’s Morning at "The Reveal"
KL Car Free Morning allows the public to break sweat in the middle of city center. Photo by Hafriz

Setting the Pace Before the Spotlight

The 5K was chill—Big ups to the pacers, you could hear laughs between strides, soft encouragement from strangers, and a pace that felt more like an easy jog than a race. No pressure, no stopwatch, just breath, sweat, and KL's busy roads-turned-to-tracks for public leisure.

By the time we looped back to Heritage Valley, the energy shifted. Stage was set, Spotlights flickered on. Cameras was on standby into place. Something was about to drop.

And that something? Voltra: the Jet.

Voltra’s First Carbon Plate Racer, Revealed by KJ Himself

Former Youth and Sports Minister Khairy Jamaluddin—ever the showman—stepped onto the stage with a pristine and neat pair of Voltra's Jet in hand. He held them up like a prizefighter’s trophy, declaring it not just a shoe, but a statement.

Image from: From First Light to Last Stride: A Runner’s Morning at "The Reveal"
KJ holding up the highly anticipated running shoe, The Jet. Photo by BNWRC

“This is Malaysia stepping up in performance innovation,” he said. “And Voltra is leading that charge.”

Together with him stood Fahmi Fabilah, Voltra’s founder and the kind of guy you can tell genuinely sweats the details since his early days in streetwear design—from outsole grip to logo placement. Together, they introduced Malaysia’s second-ever carbon-plated running shoe, and the first one that looks this darn good doing it.

Image from: From First Light to Last Stride: A Runner’s Morning at "The Reveal"
Fahmi Fabilah, the creator and Chief presenting the Jet. Photo by BNWRC

Let’s Talk About the Jet

You don’t need to be Kipchoge to appreciate a great design. The Voltra: Jet is sleek, light (only 209g!), and breathes like a second skin thanks to its jacquard mono mesh upper. Beneath that stylish silhouette lies a full-length carbon plate, embedded in a Pebax midsole—engineered for speed, tempo, and that snappy lift-off every runner dreams of.

Image from: From First Light to Last Stride: A Runner’s Morning at "The Reveal"
Diagram of a sophisticated built of Voltra's Jet. Photo by Voltra

More Than Just a Shoe Drop

The event was more than a product launch. It was a love letter to Malaysia’s growing running community.

There were live demos, athlete testimonials, and a mood that made even casual runners like me feel part of something bigger. The kind of energy where people fist-bump strangers and trade Strava handles over cold brew and isotonic water.

Voltra isn’t just selling shoes. They’re rallying a tribe.

Image from: From First Light to Last Stride: A Runner’s Morning at "The Reveal"
The Voltra Tribe. Photo by Hafriz

Final Stride

I left “The Reveal” with a grin, a story, and the quiet thrill of knowing I was there when something special was launched—not just a shoe, but a movement.

And who knows… maybe that Voltra's Jet might just be the spark I need to trade in my laziness for something more regular.

At RM559, it’s less about price and more about promise of speed, consistency and camaraderie.


Learn more at: voltrapro.com

Instagram: @voltra.pro

Also,

Check out run sessions with BNWRC on Instagram.


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