Prime Minister Datuk Seri Anwar Ibrahim is facing renewed scrutiny after a wave of billboards featuring his image and the slogan “PMX Sayang Sabah” appeared across Kota Kinabalu — just weeks before the Sabah state election. The move has sparked criticism and raised questions about whether the prime minister has abandoned his earlier pledge to avoid using public funds for self-promotion.
Back in early 2023, Anwar had publicly directed government agencies to stop putting up billboards and posters featuring him or branding related to the Madani government. He said at the time that such expenditures were wasteful and that funds should instead go toward improving public welfare and development projects.
However, with the Sabah polls set for November 29, the sudden appearance of multiple billboards showcasing Anwar’s image and slogans of affection toward Sabah has reignited public debate. Critics are suggesting that the campaign-like visuals appear to contradict his previous stance and may indicate growing political pressure ahead of the state election.
Political analyst Professor James Chin from the University of Tasmania questioned the purpose and timing of the displays, hinting that the prime minister could be seeking to strengthen his political influence in the state. He further argued that if Anwar’s administration genuinely wanted to show its love for Sabah, it should demonstrate it by addressing the state’s long-standing grievances — such as the federal government’s appeal against the High Court’s 40% special revenue entitlement ruling.
Chin also raised concerns about the cost of the billboards, calling for transparency over how much public money was spent on their installation. He pointed out that funds used for promotional displays could have been better allocated to address pressing issues in Sabah, such as pothole-ridden roads, unreliable electricity, and poor infrastructure.
The controversy has gained traction online, with many questioning whether the billboards were funded through federal allocations or by local political coalitions preparing for the polls. Meanwhile, PKR — Anwar’s own party — is expected to field 10 candidates under the Pakatan Harapan (PH) banner, including Datuk Yamani Hafez Musa, the son of Sabah Governor Tun Musa Aman.
As election season intensifies, the billboards have become a symbol of political contradiction — reflecting how ideals of humility and fiscal restraint may be tested when electoral stakes are high. Whether the displays were sanctioned or not, the optics have stirred doubts about the Madani government’s consistency and credibility ahead of Sabah’s crucial vote.
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