‘Fun police’ block Jeremy Clarkson’s sweary beer ad from airing

EntertainmentOpinion
15 Jul 2025 • 6:29 PM MYT
The Independent
The Independent

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  • Jeremy Clarkson's high-budget advert for his Hawkstone Lager has been banned from both TV and radio by the Advertising Standards Authority.
  • The advert featured 34 farmers singing a rendition of 'Flower Duet' with explicit lyrics, including “F*** me, it’s good” and “it’s f***ing good”.
  • Clarkson criticised the advertising watchdog, labelling them the “fun police” who decided the public “can’t be trusted to watch it”.
  • Hawkstone Lager is produced using barley grown at Clarkson's Diddly Squat Farm in Oxfordshire.
  • Clarkson previously said that selling Hawkstone beer at his new £1m pub in Asthall, near Burford in Oxfordshire, was the only thing saving him from financial ruin.

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