Geotab makes vehicles become data sources

TechnologyCars
29 Sep 2026 • 4:35 PM MYT
The Manila Times
The Manila Times

One of the longest-running English broadsheets in the Philippines

Geotab makes vehicles become data sources

A VEHICLE used to tell a fleet operator only what could be seen from the driver's seat or discovered during a maintenance inspection. Today, a connected vehicle can tell its operator much more: where it is, how it is being driven, how much fuel it is consuming, whether its engine is developing a problem and, increasingly, whether the driver is showing signs of risky behavior.

This is the premise behind connected fleet management, a technology that combines vehicle telematics, real-time communications, analytics and artificial intelligence to turn thousands of individual vehicle events into information that fleet operators can use to make decisions.

Geotab is one of the companies developing this technology. Its fleet management platform, MyGeotab, connects vehicle data with tools for safety, maintenance, fuel management, fleet productivity and sustainability. According to Geotab, its systems process more than 100 billion data points each day from more than 6 million connected vehicle subscriptions worldwide.

The important change is not simply that fleet managers can see their vehicles on a map. GPS tracking has been available for years. The more significant development is the ability to connect location with what the vehicle and driver are actually doing.

A vehicle can, for example, report excessive speed, harsh braking, aggressive acceleration, excessive idling or other defined driving events. That information can then be associated with the vehicle, the driver, the location and the time of the event. Instead of relying on anecdotal reports or waiting for an accident to reveal a problem, fleet managers can identify patterns and intervene earlier.

One operational view of the fleet

This is where the concept of a single operational platform becomes important. Instead of having separate systems for vehicle tracking, fuel monitoring, maintenance, safety and reporting, connected fleet management brings these data streams together. The result is a common operational picture that can be accessed by fleet managers, safety personnel, maintenance teams and executives.

From monitoring drivers to coaching them

This changes the nature of driver management. Rather than treating telematics primarily as a surveillance system, the data can be used as a basis for coaching.

MyGeotab's safety tools include driver scorecards and reports that allow managers to identify recurring behaviors and focus training on specific risks. Managers can use the information to discuss speeding, following distance, harsh manoeuvres or idling with individual drivers.The approach is most effective when organisations communicate clearly how the data will be used. A safety programme should focus on reducing risk and supporting drivers, rather than simply collecting violations.

Video telematics can add further context. Geotab GO Focus Plus AI dash cam uses artificial intelligence to detect behaviors such as distraction, fatigue, mobile-phone use and tailgating. It can also provide real-time voice alerts inside the vehicle, giving drivers an opportunity to correct their behavior before a dangerous situation develops.

That represents a fundamental difference from the traditional dashcam.

A traditional camera is primarily a recording device. Its value often becomes apparent after something has already happened, when investigators need to determine what occurred.  AI-powered video telematics adds another layer by analysing selected driving events and bringing relevant video and vehicle data together. This helps managers prioritise the incidents that require attention instead of reviewing hours of footage manually. Within MyGeotab, fleet teams can use these insights to identify recurring risks, support driver coaching and take action before unsafe behaviour leads to an incident.

Reducing fuel wastage driving fuel efficiency 

The same principle applies beyond safety. A connected fleet can provide near-real-time information about fuel consumption, idling, distance travelled and vehicle use. 

Excessive idling, inefficient driving and unnecessary travel all consume fuel without necessarily adding value to an operation. By identifying those patterns at the vehicle level, operators can address waste that might otherwise be hidden inside a monthly fuel bill.

Moving from reactive to preventive maintenance

Maintenance is another area where connected data changes the equation. Modern vehicles already generate large amounts of diagnostic information. Connected fleet platforms can use engine and vehicle data to identify fault codes, monitor engine hours and support preventive maintenance planning. MyGeotab allows fleet teams to bring these insights into their wider operational view.This can help operators schedule maintenance before a minor fault becomes a breakdown. The objective is not merely to repair vehicles more efficiently but to keep more vehicles available for productive work.

Supporting sustainability and electrification

There is also a sustainability dimension. Reducing unnecessary idling, fuel consumption and mileage can lower operating costs while reducing emissions. Geotab has positioned its fleet platform as a tool for sustainability and electric-vehicle management as well, allowing operators to apply the same data-driven approach as they transition to lower-emission fleets.

Making fleet data easier to use

Artificial intelligence is now beginning to change how people interact with that information.

Geotab Ace, integrated into the MyGeotab platform, allows users to ask questions about their fleet in ordinary language rather than manually searching through dashboards or constructing complex queries. A manager can ask which vehicles are consuming the most fuel, which drivers have experienced repeated safety events or where operational problems are concentrated. Ace interprets the question and retrieves fleet-specific data to produce an answer.

The significance is less about having another AI chatbot and more about reducing the distance between data and a decision. Fleet management systems can generate enormous amounts of information, but information has little operational value if managers cannot quickly determine what requires attention.

Aerotrans demonstrates the operational impact

Geotab's technology is therefore part of a broader transition in transportation: from vehicles as individual machines to vehicles as connected sources of operational intelligence.

An example can be seen in Indonesia, where Aerotrans, the ground transportation provider for Garuda Indonesia Group, operates more than 700 vehicles supporting aviation operations. After implementing Geotab in September 2024, Aerotrans reported a 57% reduction in harsh-braking events and a 66% reduction in aggressive-acceleration events, while idling duration fell by 22%. Its reported safety score reached 89% compared with regional fleets.

Those numbers illustrate why connected fleet management is moving beyond simple vehicle location tracking. A reduction in harsh braking is a safety improvement, but it can also indicate better driving behavior. Less idling can reduce fuel consumption and engine wear. Better visibility can improve dispatching and vehicle utilization. The same data can therefore affect several parts of the business simultaneously.

That is the real promise of the connected fleet: not simply knowing where a vehicle is, but understanding what is happening around it and using that knowledge to make the entire operation safer, more efficient and more responsive.

 

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