- The Government has confirmed that marmalade will not need to be renamed as a result of a post-Brexit trade deal, despite earlier media reports.
- Reports had suggested that new EU rules, which the UK was set to adopt, would require marmalade to be relabelled 'citrus marmalade' on British supermarket shelves.
- These EU rules involve a relaxation of regulations, widening the definition of marmalade to include other fruit preserves, provided the specific fruit is mentioned.
- A Government source clarified that UK marmalade is already typically labelled 'orange marmalade' or 'Seville orange marmalade', which complies with the EU directive.
- The source dismissed concerns, stating there is no need to 'spread alarm' as the name 'orange marmalade' will be preserved.
IN FULL