Grim warning over Barbie maker’s bid to add ChatGPT to toys

TechnologyFamily & Parenting
26 Jun 2025 • 7:12 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Mattel, the maker of Barbie, announced a collaboration with OpenAI to integrate AI chatbots like ChatGPT into future toy products.
  • Child welfare experts and advocacy groups, such as Public Citizen, have urged Mattel not to proceed, citing risks of inflicting damage on children's cognitive and social development.
  • Concerns include the potential for AI-powered toys to undermine social development and interfere with children's ability to form peer relationships.
  • The partnership emerges amid broader worries about generative AI's impact on mental health, including the spread of misinformation and a phenomenon known as 'chatbot psychosis'.
  • OpenAI CEO Sam Altman said the company was implementing safety measures to protect vulnerable users, though he acknowledged difficulties in reaching users on the verge of a psychotic break.

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