SM Investments Corp. is strengthening its communications efforts across its businesses, using digital platforms and community-based programs to engage customers, investors and other stakeholders.
The conglomerate said it had expanded its communication initiatives to cover investor relations, financial education, customer service, community engagement and digital storytelling across its portfolio, including SM Foundation Inc., SM Supermalls, BDO Unibank Inc., China Banking Corp. and SM Residences.
One initiative is SM In Focus, a group-wide online channel that uses YouTube, Facebook, Instagram and TikTok to provide insights into the group's operations and impact.
The platform features stories from across the SM Group, including business initiatives and sustainability efforts, as part of its evolving approach to stakeholder communication.
“Good communication helps people understand what our businesses do and why it matters to them,” SM Investments President and CEO Frederic DyBuncio said.
SM Foundation has also used digital storytelling to highlight its social development programs, including initiatives that bring health and wellness services to communities nationwide.
“Communication is an important part of strengthening the impact of development programs,” SM Foundation Executive Director Debbie Sy said.
SM Supermalls, meanwhile, has focused on community engagement through programs such as Active Hub in Mindanao and International Coastal 2025.
“Our programs begin with understanding what our customers and communities need,” SM Supermalls President Steven Tan said.
“Communication helps us listen, respond and keep improving how we serve them,” he added.
The group's communications efforts were recently recognized with 15 Philippine Quill Awards, including six Excellence Awards, for programs covering community relations, corporate social responsibility, financial communication, investor relations, marketing and digital communications.
SM Investments is the parent company of the SM Group, with businesses spanning retail, banking and property.
The company’s shares on Monday slipped P1.00, or 0.18 percent, to close at P561.00 each amid a 0.11-percent drop for the benchmark Philippine Stock Exchange index.
