GWM Malaysia is accelerating its growth with a newly unveiled strategic roadmap for 2026–2028. Announced during its annual Media Appreciation Night, the automaker aims to become one of the Top 3 Chinese automotive brands and a Top 10 brand overall in Malaysia by 2028.
This ambition is supported by an aggressive product assault involving the launch of six new SUVs over the next two years, led by the rugged GWM Tank 300 HEV.
GWM Malaysia’s roadmap focuses on long-term brand building and sustainable growth rather than short-term price competition. Following a strong 2025, where the brand achieved 5,876 sales and a 177% year-on-year growth, the company has set the following targets:
Annual Sales Volume: 60,000 units per year.Market Share: 6% of Malaysia’s Total Industry Volume (TIV).Network Expansion: A nationwide footprint of 60 dealer outlets.Regional Hub: Positioning Malaysia as a critical ASEAN growth and export hub.The Star of the Show: GWM Tank 300 HEV
The Tank 300 HEV is the first of the new SUVs slated for a "soon" launch. It pairs rugged off-road capability with an advanced hybrid powertrain that significantly outperforms GWM's standard petrol engines.
Key Specifications:
Feature
Details
Powertrain
2.0L Turbocharged Hybrid
Combined Output
347 PS and 648 Nm of torque
Transmission
9-speed Hybrid Automatic (9HAT)
Drivetrain
4WD with Front & Rear Locking Differentials
The Product Pipeline: 6 Upcoming Models
Following the Tank 300 HEV, GWM plans to introduce five more models through 2027. Based on regional trends, industry observers expect:
Two B-segment SUVs: Likely the ORA 5 (available in EV and HEV forms).Two C-segment SUVs: Speculation points toward the Haval Raptor (Menglong) and the plug-in hybrid Haval H6 Hi4.One Luxury C-SUV: Widely expected to be the WEY 03 (formerly WEY Latte), a premium PHEV designed to rival European luxury brands.A Technology-Led StrategyGGWM Malaysia is moving beyond just selling cars by focusing on smarter technology and better service.
"The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path," said Roslan Abdullah, COO of GWM Malaysia.
The brand’s strategy rests on four key pillars:
Smarter Hybrid Tech: Future models will feature the Hi4 Intelligent Hybrid System. First seen in the premium WEY G9, this tech delivers more power with less fuel, making high-performance driving more efficient.Reliable Spare Parts: To eliminate long repair waits, the GWM Care system commits to a 95% nationwide parts fulfillment rate, ensuring essential components are almost always in stock.Local Commitment: Continued investment in local assembly (CKD) helps keep prices competitive and ensures technical teams have deep, hands-on expertise with every vehicle.Elevated Service: GWM is upgrading its network of 60 planned dealerships to a new, premium standard, providing a consistent and professional experience for every customer.
