Gwyneth Paltrow’s Goop has reportedly struggled to make consistent profits, new book claims

EntertainmentBusiness & Finance
30 Jul 2025 • 6:29 AM MYT
The Independent
The Independent

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  • A new biography by Amy Odell claims Gwyneth Paltrow's Goop healthcare and wellness brand has a “chaotic and sometimes toxic” workplace culture.
  • The book alleges Goop has struggled with sustained profitability, attributing this to Paltrow's “impatience and perfectionism” and a lack of clear business strategy.
  • Within the last two years, Goop reportedly lost at least 140 employees, including its chief financial, technology, revenue, and content officers.
  • Odell states that many former employees were hesitant to speak about Paltrow, with some having signed non-disclosure agreements.
  • The biography also details Paltrow's alleged rude behavior towards high-profile individuals, including former partners Brad Pitt and Ben Affleck, and distancing from Madonna.

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