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LA Tomatina, a festival that is held in the Valencian town of Buñol, in eastern Spain, is known for its iconic tomato throwing fight. While that tradition is not coming to Malaysia anytime soon, the taste of the popular cuisine of the region will be available for delivery in the Klang Valley.
Freshable, the ready-to-cook meal kit delivery service, has announced an exciting collaboration with Olivia Deli, a Southern European deli and restaurant located in APW in Bangsar, that aims to deliver a unique gastronomic experience, combining both their expertise with limited-edition meal kits that promise to bring the taste of La Tomatina.
The collaboration centres around Freshable's meal kits, which feature different cuisines each month – from July 6 to August 31, the company shines a spotlight on their La Tomatina and Spanish-inspired meal kits.
The kits come with all the key ingredients in the box, in the right portions, so you don’t have to worry about food waste.
“Our collaboration with Olivia Deli is an exciting opportunity to offer our customers a unique culinary experience. We wanted to introduce Spanish-inspired meals to Malaysians as cooking Spanish cuisine at home might be new to some, while authentic Spanish flavours and meals are hard to come by.
“Together, we aim to transport food lovers to the heart of La Tomatina and infuse their kitchens with the vibrant spirit of this iconic festival,” said Adeline Tang, co-founder and CEO of Freshable.
Freshable’s meal kits provide pre-portioned, high-quality and fresh ingredients and easy-to-follow recipes that are delivered to your doorstep. Between now and August, customers can look forward to Spanish-inspired meal kits that range from tangy tomato salads to hearty seafood paellas – the national dish of Spain.
Olivia Deli, known for its culinary creations, offered its expertise in cooking a collection of recipes by Freshable that pay homage to Spain's rich culinary traditions.
“We're thrilled to partner with Freshable in this collaboration. Our shared passion for culinary excellence and dedication to using the freshest ingredients have come together beautifully to create these remarkable La Tomatina-inspired meal kits,” said Chef Joao Mole of Olivia Deli.
The La Tomatina meal kits will be available for a limited time for the month of July and August. – The Vibes, July 29, 2023
