Have You Heard Of The NEXEN Tyre Brand

NEXEN Tyre (Nexen Tire Corporation) is a major global tire manufacturer headquartered in Yangsan and Seoul, South Korea. Established in 1942 as the Heung-A Tire Company, it holds the distinction of being recognised as Korea’s very first domestic tire company. 

The name “NEXEN” is a portmanteau of the words “Next” and “Century,” reflecting its forward-looking tagline, “Next Century Tire”.

Positioned primarily in the highly competitive mid-range market, NEXEN balances performance and value, making it a direct rival to other Korean manufacturers like Hankook and Kumho.

The strongest evidence of NEXEN’s reliability is its selection as Original Equipment (OE) by global automakers.

Car manufacturers like Hyundai, Kia, and Volkswagen equip their vehicles with NEXEN straight from the factory.

It has also secured OE partnerships with premium brands like Porsche, BMW, Audi, and Mercedes-Benz, which serves as a massive stamp of approval for its engineering capabilities.

Key Operations & Global Footprint

The company operates four major highly automated production facilities located in Yangsan and Changnyeong (South Korea), Qingdao (China), and Žatec (Czech Republic).

Driven by its main Magok Central Research Center in Seoul, NEXEN maintains global research facilities across the United States, China, and Germany to adapt to evolving mobility landscapes.

NEXEN exports products to over 150 countries. In Southeast Asia, its presence is supported by dedicated local distribution networks like the NEXEN Tire Malaysia Branch.

Product Portfolio & Industry Standing

NEXEN manufactures diverse tire solutions for passenger cars, SUVs, light trucks and electric vehicles (EVs). Some of its standard globally recognised tire lineups include:

N’Fera Series: Their premium ultra-high-performance (UHP) and sports segment tires (e.g., N’Fera SU1, SU4, and Sport).

N’Blue Series: Eco-friendly and comfortable touring tires, featuring variants like the N’Blue 4Season and the fuel-efficient N’Blue S.

Roadian & Winguard: Respective dedicated series for tough SUV/light truck terrain and specialised winter driving.

The brand is highly regarded for its aggressive warranty programs (such as comprehensive treadwear mileage limits) and frequently secures Original Equipment (OE) fitment approvals to supply tires out-of-the-factory for leading global vehicle manufacturers.

NEXEN Tyres are actively on sale in Malaysia. They are distributed nationwide through local automotive networks and official partners, primarily backed by their primary distributor, HT Performance Tyre.

The brand has been aggressively scaling up its presence in the country, expanding its local retail dealer network toward 100 locations and opening a dedicated local logistics warehouse to keep up with domestic demand.

Are you looking at NEXEN tires for a specific vehicle model, or are you comparing them against a competing brand? Let us know, and we can put you touch with their network.