Morning Arch Sdn. Bhd. officially launched its latest internationally award-winning innovation, the Hello M’arch AROMArch Prebiotic Oatmilk Microground Coffee 3in1, at One Utama Shopping Centre (New Wing Concourse), in collaboration with Watsons Malaysia.
The launch event marks a significant milestone in Malaysia’s functional food and beverage industry, reinforcing Morning Arch’s commitment to delivering health-driven, clean-label innovations for modern consumers.
Event Highlights
The launch ceremony featured a series of engaging and informative sessions, including:
- Health & Nutrition Talk by a Registered Dietitian from the Ministry of Health Malaysia, Mr. Leong Sim Kian, Kent. Topic: “Trust Your Gut – How to Fuel Your Digestion and Energy Every Morning”
- Brand Ambassador Sharing by Mr. Soh Wai Ching, World No.1 & World Champion Tower Runner, who shared insights into his daily nutrition and performance routine.
- VIP Address by Datin Dr. Pixie Low Pek See, Paediatric Specialist and Founder of Medical Awareness Camp Outreach (MACO).
- Official Product Launch & Ribbon Cutting Ceremony
Media Engagement, Photo Opportunities & Product Showcase
Driving Preventive Health Through Innovation
In his speech, CEO Mr. Kian Tan highlighted the brand’s philosophy behind Hello M’arch: “We believe food should not only taste good but also improve lives. Today, only 15% of people age healthily, while 85% face chronic diseases, according to findings from the National Health and Morbidity Survey (NHMS) released on 21 April 2025. This is why we focus on preventive health— helping people adopt healthier lifestyles through nutritious and delicious food.”
He emphasized that Hello M’arch represents a “new beginning” inspired by growth, hope, and better living.
Expert & Ambassador Insights
Datin Dr. Pixie Low shared the importance of gut health, noting that: “Gut bacteria could play a role in memory decline as we age, highlighting the importance of maintaining a healthy digestive system.”
Meanwhile, Mr. Soh Wai Ching shared that Hello M’arch products are part of his daily routine, supporting his energy, recovery, and performance as a world champion athlete.
Product Innovation: AROMArch Prebiotic Oatmilk Coffee
The newly launched product is designed for modern, health-conscious consumers, featuring:
- High dietary fibre
- Enriched with prebiotics for gut health
- Plant-based oat milk formulation
- No added sugar
- Clean-label with no artificial additives
This innovation has received international recognition, including awards at ANUGA Cologne 2025 – the Winner of Taste-Innovation Show, Cologne, Germany. This product was also reported recently by INNOVA MARKET INSIGHTS in their world research paper as functional coffee improving nutrient absorption and strengthening the immune system.