- Japan has topped the World Economic Forum's 2026 Travel & Tourism Development Index, with the United States placing second and Spain third.
- Six European countries made the top 10 overall rankings, including Spain, France, Germany, the UK, Switzerland, and Italy.
- Japan climbed two spots from its 2024 ranking due to effective strategies aimed at diversifying its visitor markets and destinations.
- Albania emerged as the most improved economy overall between 2024 and 2026, as 92 per cent of ranked countries raised their scores.
- Global international tourist arrivals hit a record 1.5 billion in 2025, representing a five per cent rise compared to 2024.
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