- Roughly one in four U.S. businesses plans to shrink their product offerings over the next six months to handle rising freight costs and volatile consumer spending.
- Major brands like Under Armour and Helen of Troy are trimming underperforming product lines to simplify inventory and protect profit margins.
- The strategy shift follows ongoing trade uncertainty stemming from import duties enacted during the Trump administration.
- U.S. Customs and Border Protection is issuing billions of dollars in duty refunds after the Supreme Court struck down key emergency tariffs.
- Companies such as Walmart, SharkNinja, and e.l.f. Beauty are using the tariff refunds to lower prices and absorb elevated transportation expenses.
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