Kuala Lumpur, 20 April 2026 – Two proudly Malaysian brands, Hock Kee Kopitiam and D.MasKing by DSR Taiko Berhad, have officially signed a Memorandum of Understanding (MoU), turning a new page in local food culture.
This partnership brings together the King of Fruits, Musang King durian, with the familiarity of traditional kopitiam favourites, introducing exciting new retail products of durian-based creations.
From a morning kopi at kopitiam to sharing durian with family and friends, these moments are deeply rooted in Malaysian life across all communities.
The highly anticipated new durian-based products at Hock Kee now offer a fresh “orchard-to-kopitiam” experience, connecting the origin of premium Musang King to customers’ tables. It celebrates local culture by using quality durian fruits and familiar local recipes.
A Fusion of Heritage and Flavour
As part of the collaboration, a specially curated range of durian-based products was introduced during an exclusive tasting session and will subsequently be made available at selected Hock Kee Kopitiam outlets, offering a uniquely Malaysian twist on familiar favourites:
- Roti Bakar with Durian Kaya & Butter
- Durian Coffee & Durian Teh Tarik
- Durian Ice Cream with 3 different types (soft serve, gelato & ice cream stick)
- Durian Dark Chocolate & Durian Chips
All three durian ice cream variants will be available for dine-in and takeaway, while other durian-based products including durian kaya, durian chocolate, durian chips, durian white coffee, and durian milk tea will be available at selected Hock Kee Kopitiam outlets such as Ansa, Medan Pasar, Bukit Bintang City Centre (BBCC), Bangsar South, The Gardens, Aeon Shah Alam, i-City, City Square (Johor Bahru), Eco Botanic (Johor Bahru), and Eco Sanctuary, bringing this collaboration closer to customers across key locations.
Ensuring Quality and Authenticity from Orchard to Kopitiam Table
Based in the lush orchards of Raub, Pahang, DSR Taiko Berhad enters this collaboration with the philosophy of “Durian Sudah Runtuh (DSR),” which embodies the essence of windfall earnings, symbolizing the bountiful harvest of Malaysia’s prized Musang King durians.
At the core of this collaboration is DSR Taiko Berhad — the first and only company in Malaysia with the capability to verify and certify the authentic source of Musang King durians, setting a new benchmark for transparency and trust within the industry.
To ensure unwavering consistency in quality and provenance, DSR integrates its proprietary Musang King Integrated Traceability System (MKITS)®, enabling end-to-end tracking and authentication of each durian from orchard to consumer.
This is further reinforced by its stringent Standard of Quality (SOQ), a comprehensive framework governing grading, handling, and product integrity.
“At DSR Taiko, our focus has always been on bringing the best of Malaysian durians to a wider audience. Through D.MasKing, we continue to innovate while staying true to our roots. This collaboration with Hock Kee Kopitiam allows us to showcase Musang King in a way that feels both authentic and accessible,” said Dato’ Ng Lian Poh, CEO of DSR Taiko Berhad.
Hock Kee Kopitiam shares this view, seeing the collaboration as a natural fit with its core brand philosophy. This philosophy centers on honoring tradition and being open to innovation, all while championing the spirit of Muhibbah.
“Hock Kee has always been about comfort and the taste of Malaysia. Partnering with D.MasKing feels natural, as we share the same passion for authentic Malaysian flavours. Introducing Musang King to our new durian-based products are not merely an addition; it is about elevating a familiar experience for our customers with a premium touch,” said Nick Ng, Founder of Hock Kee Kopitiam
Together, both brands aim to create a more meaningful dining experience. One that goes beyond taste, and tells the story of where the food comes from and how it is enjoyed.
For further details, please visit Hock Kee’s official facebook and official website.
Kuala Lumpur & Selangor Outlets
- Bukit Bintang
- Tuah 1895, Bukit Bintang City Centre
- Nexus, Bangsar South
- Makan-Makan by Hock Kee
- Eco Sanctuary Mall
- Eco Majestic
- Kota Damansara
- AEON Mall, Shah Alam
- Sunway Square Mall
- Medan Pasar
- Ambang Botanic, Klang
- i-City
Johor Outlets
Perak
Kelantan
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