- Tom Inskip, a childhood friend of Prince Harry, is launching a new company named Alfred, which aims to significantly reduce household utility bills for customers this winter.
- Alfred will operate on a membership model, charging customers a £195 annual fee to access wholesale prices for a range of household services, including energy, broadband, mobile phone and insurance.
- Inskip claims that customers could save up to £1,000 annually, particularly those with high energy usage and multiple services, by bypassing traditional retail pricing.
- The company, which has been in development for two years and has secured an Ofgem licence, is expected to launch fully later this year, positioning itself as 'the last switch' customers will need to make.
- Alfred pledges to reimburse the membership fee if customers do not achieve savings and aims to attract 50,000 members within three years, which is its stated break-even point.
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