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Once a national icon, Malaysia's Proton car company nearly disappeared before a foreign partner brought it roaring back to life.
Proton's story is a dramatic one: from being a symbol of Malaysian pride to almost shutting down. Started in 1983 by Tun Dr. Mahathir, Proton, with its famous Saga car, quickly became super popular and held a huge 74% of the car market in Malaysia. However, this early success, protected by the government, meant Proton didn't learn how to truly compete.
The problems became clear when the 1997 financial crisis hit and trade rules opened up, making it tough for Proton. Then, another Malaysian car company, Perodua, entered the scene. Teaming up with Daihatsu, Perodua focused on smaller, more affordable cars like the Kancil and Myvi, which quickly became favorites among Malaysians, eventually outselling Proton
Just when it seemed like Proton might fade away, a major Chinese car company, Geely, stepped in. In 2017, Geely bought a big part of Proton, bringing in new money, smart ideas, and even technology from Volvo. Geely quickly made big changes, cutting costs, making things more efficient, and launching exciting new cars like the X70 and X50. Now, Proton is building a large new manufacturing hub and focusing on electric vehicles, looking set to become a major player again, both in Malaysia and globally.
🟠 𝗚𝗲𝘁 𝘂𝗽 𝘁𝗼 𝟱% 𝘄𝗶𝘁𝗵 𝗠𝗼𝗼𝗺𝗼𝗼 𝗠𝗬 (𝗗𝗲𝗽𝗼𝘀𝗶𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗱𝗲 "𝗭𝗜𝗘𝗧𝟭𝟭") ➡️ https://start.moomoo.com/02C7qx
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⬇️ Timestamps:
0:00 → Introduction
0:40 → Early Days of Proton
2:27 → Moomoo Malaysia
3:50 → Business Model of a Car Brand
4:49 → How Malaysia Helped Proton
6:23 → The Downfall of Proton
7:14 → The Problem with Protectionism
9:41 → The Presence of Perodua
11:54 → Khazanah's Exit from Proton
12:53 → Geely to the Rescue
16:40 → Proton's Future: Cost Efficiency & Export
17:40 → Proton's Future: Electric Vehicles & NxGV Plan
#Proton #Geely #MalaysiaAutomotive #CarIndustry #NationalCar #ProtonSaga #Perodua #EV #ElectricVehicles #AutomotiveHistory #MadeInMalaysia #ProtonX70 #ProtonX50 #PeroduaMyvi #TunM #DRBHicom #LotusCars #AutomotiveEvolution #MalaysiaEconomy #ForeignInvestment #TradeAgreements #ASEAN #FutureOfCars #CarStories #BusinessCaseStudy #SuccessStory #TurnaroundStory #AsianMarket #TechnologyTransfer #AutomotiveManufacturing #LocalContent #CarEnthusiast #MalaysianCars #GeelyHolding #AutomotiveInnovation #SupplyChain #Industrialization #EconomicDevelopment #GlobalReach #BrandRevitalization
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