How Alcohol Brings Luck to CNY Gatherings #CNY2025

Food
4 Feb 2025 • 7:00 PM MYT
Badrulamin Luthfi
Badrulamin Luthfi

Menulis tentang gaya hidup, motivasi, kesihatan dan dunia digital

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Yam seng -it's considered a way to "kick off" the meal with positive energy. Image credit : CGTN

In Chinese culture, alcohol—known as jiǔ (酒) in Mandarin—has a rich and meaningful role, especially during festive celebrations. The word jiǔ sounds like the word for "long-lasting" (久), making it a powerful symbol of enduring happiness, prosperity, and strong relationships. This connection explains why drinking alcohol during Chinese New Year isn't just about socializing; it’s a way to send wishes for longevity, fulfilling relationships, and a prosperous year ahead.

Alcohol: A Symbol of Longevity and Prosperity

In Chinese culture, alcohol (jiǔ in Mandarin) holds a special place, especially during festive occasions. The word jiǔ is a homophone for "long-lasting" (), making it a powerful symbol of enduring happiness, prosperity, and strong relationships. This is why drinking alcohol during Chinese New Year is more than just a social activity—it’s a way to express wishes for a long and fulfilling life, lasting friendships, and a prosperous year ahead.

During the reunion dinner, families often partake in nián jiǔ (年酒), which translates to "year alcohol." This tradition symbolizes the hope that the coming year will be filled with joy, abundance, and togetherness. While there’s no strict rule about the type of alcohol to be consumed, each family often has its own cherished drink that becomes a staple of their celebrations.

The Role of Alcohol in Festive Gatherings

Image from: How Alcohol Brings Luck to CNY Gatherings #CNY2025
No celebration is complete without a loud yam seng. Image credit : cottonbro studio

If you’ve ever been to a Chinese New Year celebration in Malaysia, you probably know the type of person who brings the drinks—likely an uncle with a few bottles of whiskey, wine, or even cognac. He’s not just the one supplying the booze; he’s also the life of the party, going around the table to encourage everyone to join in a yam seng.

The yam seng toast is an unforgettable part of the celebration. Meaning “cheers to victory,” this boisterous tradition involves everyone raising their glasses and shouting yam seng at the top of their lungs. It’s a moment when people wish each other success, longevity, and a prosperous year. Even if you’re not fluent in Mandarin, you’ll quickly pick up a few favorite toasts like nián nián yǒu yú (年年有余), meaning "may you have abundance year after year," or shēn tǐ jiàn kāng (身体健康), meaning "wishing you good health." These expressions, accompanied by a glass of alcohol, infuse every gathering with joy and good intentions.

Alcohol as a Gift: A Gesture of Respect and Goodwill

Bringing alcohol as a gift during Chinese New Year is another long-standing tradition. It's considered impolite to visit someone empty-handed, so a bottle of wine, whiskey, or cognac is a thoughtful and respectful offering. Gifting alcohol isn't just about giving a present—it’s about conveying good wishes for the recipient’s well-being, success, and happiness in the year ahead.

Whether you're visiting family, friends, or even your partner’s relatives, a bottle of alcohol is always a welcome gift. It’s not just a drink; it’s a gesture filled with cultural significance, representing good health, longevity, and prosperity.

Image from: How Alcohol Brings Luck to CNY Gatherings #CNY2025
Penfolds has unveiled a series of collectable gift boxes across a selection for CNY 2025. Image credit : buro247

A Celebration of Togetherness

Ultimately, alcohol in Chinese New Year celebrations serves as more than just a drink. It symbolizes the unity and joy that come from spending time with loved ones. It's a reminder that, no matter how hectic life may get, this time of year is a chance to pause, appreciate, and celebrate the people who matter most.

So this Chinese New Year, when you raise your glass—whether it’s toasting with a loud yam seng or giving a thoughtful bottle as a gift—remember the cultural significance behind this tradition. It’s not just about celebrating with drinks; it’s about fostering connections, spreading joy, and hoping for a prosperous future.

Here’s to a fantastic Year of the Snake! Gōng xǐ fā cái (恭喜发财) and yam seng! 🥂


Image from: How Alcohol Brings Luck to CNY Gatherings #CNY2025

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