How ‘alert fatigue’ impacts communities during natural disasters

Environment
11 Jul 2025 • 7:15 AM MYT
The Independent
The Independent

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  • Destructive flash flooding in central Texas, specifically Kerr County, has led to at least 121 fatalities and over 170 people missing after the Guadalupe River overflowed.
  • Many affected individuals did not receive emergency warnings due to a lack of mobile phone service, silenced notifications, or not having their devices present.
  • The tragedy underscores the problem of alert fatigue, where an abundance of warnings causes people to disable notifications, increasing their vulnerability during emergencies.
  • Challenges in the emergency alert system include the difficulty of predicting flash floods, overly broad warnings, and rural authorities lacking funding or expertise to issue effective alerts.
  • While the FCC is developing improvements like muted alerts for less severe situations, these changes are not anticipated until 2028, highlighting ongoing deficiencies in public warning systems.

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