How Burger King is winning customers back with revamped Whopper

Business & FinanceFood
19 Aug 2026 • 3:41 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

How Burger King is winning customers back with revamped Whopper

  • Burger King achieved an 8.5 percent U.S. sales growth in the April to June quarter, outperforming competitors McDonald's and Wendy's.
  • The sales surge follows an overhaul of the Whopper led by chef Amy Alarcon, who previously created Popeyes' viral chicken sandwich.
  • Upgrades to the signature burger include a premium brioche bun, creamier mayonnaise and shape-preserving packaging.
  • The successful redesign has helped Burger King reclaim the number two spot among America's largest fast-food burger chains.
  • To keep up with growing consumer demand, Burger King announced plans to hire up to 60,000 U.S. workers.

IN FULL

Newswav Malaysia Best News App

Newswav is an online content aggregator and obtains its content from different online sources. The content in the app do not belong to Newswav nor do they reflect the opinions of Newswav and its staff. Your use of this app indicates your understanding and acceptance of this information.

Newswav Sdn. Bhd. (201701008480 (1222645-M)) 2026 All Rights Reserved