- New research by PR agency Tangerine shows prime minister Andy Burnham has overtaken Reform UK leader Nigel Farage as the top political communicator on social media.
- Using the AI platform Neurons to measure engagement, Burnham achieved an attention score of 7.2 out of 10, beating Farage's score of 7.
- Burnham's high-performing content includes viral videos of him blind tasting pub snacks, using toy buses to illustrate fare caps, and playing guitar after visiting Ukraine.
- Green Party leader Zack Polanski ranked third with a score of 6.4, while Conservative leader Kemi Badenoch placed fourth on 6.
- Experts noted Burnham has adopted influencer tactics, prioritising authentic storytelling and viral video formats over traditional media interviews.
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