How many people watched Turning Point USA’s halftime show?

Entertainment
9 Feb 2026 • 6:07 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Turning Point USA hosted an alternative "All-American" Super Bowl show, featuring Kid Rock and country musicians, which aired concurrently with Bad Bunny's official halftime performance.
  • The conservative-leaning event garnered an average of four to five million viewers during its 25-minute broadcast, with peak viewership estimated between 5.7 and 6.2 million.
  • This viewership was significantly lower than Bad Bunny's Super Bowl halftime show, which is projected to have attracted around 128 million viewers, making it one of the most-watched in history.
  • Turning Point USA announced its show last October amid conservative criticism of Bad Bunny, who has been a vocal critic of US president Donald Trump and ICE.
  • Despite criticism from Trump, a YouGov America survey revealed that 35 per cent of respondents preferred Bad Bunny's show compared to 28 per cent for the Kid Rock-headlined event.

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