Amazon Prime Day has officially landed, running from now until 11 July and, as The Independent’s tech writer, I’m on the hunt for the best TV deals in the 2025 Prime Day sale.
Navigating the sheer volume of offers during the four-day event can feel like a full-time job but IndyBest’s team of tech experts and I are hard at work sifting through the sales and separating the genuine TV deals from the duds so you don’t have to. We track prices year-round, so we know a real discount when we see one.
Whether you’re finally ready to upgrade to the 85in 4K OLED cinema screen of your dreams or you just need a cheap new telly for the bedroom, this guide will be updated throughout the week with the very best Prime Day TV deals as they drop.
So far, a highlight from the sale is a deal on Amazon’s Fire omni 55in (was £749.99, now £459.99, Amazon.co.uk), which tech critic David Phelan selected as the best budget buy in his review of the best 4K TVs. But keep scrolling for more top picks.
Follow live: Amazon Prime Day 2025 deals as they drop
Why you can trust IndyBest to find the best TV deals in the Amazon Prime Day sale
This isn’t our first rodeo. Our team of shopping experts have been covering Amazon Prime Day for longer than we’d care to admit. The tech team and I track TV prices year-round and know how to spot a good deal from a bad one, and we only recommend discounts on products we’ve tested and from brands we trust.
Amazon Fire TV stick 4K: Was £59.99, now £27.99, Amazon.co.uk
With more than 50 per cent off, Amazon’s best-selling streaming stick appears in my review of the best streaming devices and is one of the cheapest and easiest ways to upgrade an older television to a smart TV. The 4K dongle plugs into a spare HDMI port to give you instant access to all of the major streaming services, including Netflix, Disney+ and Prime Video.
LG C4, 55in: Was £1,199, now £859.99, Amazon.co.uk
The best-in-class LG C4 has dropped to its lowest price ever in the Prime Day sale. Launched earlier this year, the 55in 4K TV uses self-lit OLED pixels to deliver perfectly dark blacks, bright highlights and rich colour reproduction. It’s one of the best TVs you can buy, and an absolute steal at this price.
Roku Express: Was £36, now £20.99, Amazon.co.uk
A great-value alternative to Amazon’s Fire TV Stick, the Roku Express is a simple dongle that plugs into your TV’s HDMI port to give you access to thousands of streaming channels, including all the major players like Netflix, Disney+, and BBC iPlayer. Roku's interface is clean and easy to navigate, making this a fantastic budget-friendly upgrade. The 4K version appeared in my round-up of the best streaming devices.
LG 43NANO82T6B: Was £499, now £199.99, Amazon.co.uk
Here’s a fantastic deal on a mid-range, 43in LG television, with more than 50 per cent off the original retail price. The LG Nano uses the brand's NanoCell technology for more accurate and vibrant colours than standard LED TVs and runs on LG’s excellent WebOS smart platform. At under £200, it’s perfect for a bedroom or smaller living room.
Amazon Fire TV 2-Series 720p smart TV, 32in: Was £249.99, now £169.99, Amazon.co.uk
Need a cheap TV for the bedroom? Take a look at the 32in Fire TV from Amazon, which has £80 off in the Prime Day sale. The 720p resolution means that the 2-series doesn’t have the same sharpness as more expensive sets, but it’s less noticeable on the smaller display. You get built-in access to all the main streaming services, including Netflix, Disney+ and Prime Video.
Samsung 55in Q70D: Was £699, now £549, Amazon.co.uk
You can save £150 on this 2024 model from Samsung in this year’s Prime Day sale. The 55in Q70D uses premium QLED technology for a bright and vibrant picture, while the fast refresh rate makes it a great choice for silky smooth gaming on the PlayStation 5 or Xbox Series X.
TCL 50C655K 50in QLED: Was £429, now £275, Amazon.co.uk
This deal from TCL brings you premium QLED panel technology without a premium price tag. For less than £300, you get a 50in 4K smart TV with the rich contrast and vibrant colours usually found on more expensive sets. With this Prime Day discount, it's a huge amount of TV for very little money.
Amazon Fire omni 55in: Was £749.99, now £459.99, Amazon.co.uk
This is our best budget 4K TV, with a “bright and effective” QLED display and “great colour range” that impressed our tech critic, David Phelan. Vocal tracks are clear, it has an easy-to-use operating system, and it’s competitively priced compared to other 4K models. The price of this Amazon Fire model regularly fluctuates, so it’s worth checking back on Prime Day to see if it drops even further.
Samsung Q60D QLED 4k 50in: Was £599.99, now £329, Amazon.co.uk
The Samsung neo QLED TV was named the best QLED 4K TV in David Phelan’s round-up, so I’m pleased to see reductions across a similar range from the brand ahead of Prime Day. If you mainly play games on your TV, it comes with a handy gaming hub. This means you don’t have to tackle a tangle of wires to connect your Xbox console, with it instead being powered by cloud technology.
TCL 55QM8B, 55in: Was £692.87, now £449, Amazon.co.uk
Benefitting from TCL’s mini-LED technology, this ultra-low reflection screen is ideal if you happen to experience glare or sunlight streaming in through your windows, no matter the time of day or weather. If you happen to be on the lookout for a gaming TV, there’s a Game Master mode that could elevate your entire gaming experience.
Hisense 43 inch VIDAA smart TV 43A6KTUK: Was £429, now £256.15, Amazon.co.uk
This humble TV takes up the final spot in our guide to the best 4K TVs. It was already our pick for the best budget small-screen 4K TV, and now it’s even cheaper, and much cheaper than you’ll find it at any other retailer.
Looking for more savings? Check out our guide to the best Amazon Prime Day deals on laptops, vacuums and Apple tech
