With affordable pricing at its heart, The Ordinary delivers effective formulas without wasting money on elaborate packaging and premium fragrances. Its products usually cost less than £20, but for the whole of November (with the exception of one day), the brand offers 23 per cent off, in what it calls its “slowvember” sale.
As a beauty writer, I’m a huge fan of The Ordinary and have reviewed everything from its hyaluronic acid serum to its glycolic acid toner. So I’m pleased to report that its annual sale is under way. To help you decide what’s worth adding to your basket, I’ve rounded up the best deals on IndyBest’s tried-and-tested products.
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The Ordinary’s best Black Friday deals
The Ordinary’s best slowvember deals
The Ordinary GF 15% solution: Was £13.50, now £10.39, Theordinary.com
The Ordinary’s GF solution aims to target rough skin and minimise the appearance of testing. When mature skin expert Sabine Wiesel put the serum through its paces for a dedicated review, she praised how “after just three weeks of use, [her] dull dry skin did look more radiant and already felt much smoother.” And now you can give it a whirl for just £10.
The Ordinary glucoside foaming cleanser: Was £11.10, now £8.55, Theordinary.com
If you’ve previously been cautious around foaming cleansers, The Ordinary’s glucoside formula is evidence that you needn’t be. When beauty expert Louise Whitbread reviewed the cleanser, she was wowed at how it left her with a “refreshed, clean complexion ready for the next steps in your skincare routine, and [her] skin was left feeling soft and smooth.”
The Ordinary serum foundation: Was £6.40, now £4.93, Theordinary.com
The Ordinary’s serum foundation was discontinued between 2021 and the start of 2025. Since its return, the formula has quickly returned to its former cult status and, when senior writer Daisy Lester tested the formula, her review found that “it delivers a ‘your skin but better’ look excellently.” And now you can save even more on the affordable face base.
The Ordinary natural moisturising factors + phytoceramides: Was £9.60, now £7.39, Theordinary.com
Finding a good moisturiser can be tough, but skincare expert Helen Wilson-Beevers was seriously impressed with The Ordinary’s revised natural moisturising factors formula. In her review, she noted how the addition of phytoceramides afforded her “a dewy glow immediately.” After use, she enjoyed how her skin felt comforted for an extended period and commended the value for money on offer. Now with 23 per cent extra value.
The Ordinary glycolic acid 7% exfoliating toner: Was £7.70, now £5.93, Theordinary.com
The Ordinary’s glycolic acid is the perfect solution for exfoliation. When I reviewed it, I was impressed by how quickly the formula works on dry areas. “I expected minimal results and a need to repeat the process several nights in a row, but I saw instant and dramatic results,” I wrote. A worthy addition to your skincare routine, especially now it’s just £6.
The Ordinary hyaluronic Acid 2% + B5 (with ceramides): Was £8.80, now £6.78, Theordinary.com
Hyaluronic acid is an instant antidote to dehydrated skin. When I reviewed The Ordinary’s formula in my guide to the best hyaluronic acid serums, I found it to be “a solid hydrator come morning or night”. Now, thanks to this deal, the budget-friendly skin saviour is even more affordable.
Best Black Friday deals on The Ordinary elsewhere
The Ordinary the bright set: Worth £42.30, now £25.48, Escentual.com
This quad of products comprises a squalane oil cleanser, a vitamin C (also known as ascorbic acid), a caffeine serum and a glycolic exfoliator. The price of the bundle has been lowered by 30 per cent in Escentual's Black Friday sale but when you price up the cost of the four items (totalling £42.30), you're actually saving 40 per cent, compared with buying them individually. When IndyBest reviewer Ella Duggan tested the squalane face wash for her guide to the best cleansers, she found it was "thick and moisturising on the skin, giving a nice creamy feeling", making it perfect for easy makeup removal.
The Ordinary skin radiance hack duo: Was £21.50, now £13.95, Beautybay.com
If the winter chill is leaving your skin looking lacklustre and dull, this brightening duo from The Ordinary might be just the pick me up you need. Currently reduced by more than a third, the set combines glycolic acid with vitamin C and peptides to help sweep away dead skin, even discolouration and leave your skin looking plump and youthful. Plus, as I said in my review of The Ordinary's glycolic acid, using the formula is as simple as can be.
The Ordinary azelaic acid suspension 10%: Was £27.40, now £20, Amazon.co.uk
For anyone who isn't familiar with azelaic acid, this powerhouse ingredient works to slough away dead skin, which could otherwise lead to acne-causing bacteria. When skincare expert Chloë James tested The Ordinary’s azelaic acid in her roundup, she said: “Not only is it anti-inflammatory, antibacterial and a pro at brightening and smoothing skin, it’s much less irritating than other acid products.” You can currently save 27 per cent on a 100ml tube at Amazon, which beats The Ordinary’s slowvember promotion by £1.40.
The Ordinary natural moisturising factors + HA for hair: Was £14, now £9.80, Johnlewis.com
You might not be aware of The Ordinary’s haircare range, but this 30 per cent discount is sure to put it on your radar. When editor Samuel Mathewson put the natural moisturising factors + HA scalp serum to the test, he described how his “scalp felt soothed, cooled and moisturised straight away” after using. If you suffer from dandruff or irritation, this is definitely one to add to your wishlist.
The Ordinary multi-antioxidant radiance serum: Was £14, now £11.15, Beautybay.com
The Ordinary’s multi-antioxidant radiance serum is one of the few formulas our IndyBest testers haven’t got their hands on (yet), but if you’re already shopping other brands on Beauty Bay, this 20 per cent reduction might save you paying for separate delivery via Deciem. When you take a closer look at the ingredients on offer here, the formula looks enticing to say the least, with everything from peptides to plump, to brightening vitamin C and hydrating glycerin. It’s the total package, if you ask me.
What is The Ordinary’s ‘slowvember’ sale?
The Ordinary’s ‘slowvember’ celebrations mean you can save even more money on your favourite products from the brand. The reductions don’t fall on Black Friday itself. Deciem – the parent company responsible for The Ordinary, Niod and Loopha – will have a 24-hour “blackout period” on 28 November. This is because it argues that Black Friday has become a race to offer the lowest pricing, without prioritising quality and value, so it gives its customers time to purchase thoughtfully. As for the 23 per cent, the figure was chosen solely because “it's more exciting than 20,” according to the brand.
One final thing to note: you may be able to find more lucrative deals on The Ordinary at third-party retailers such as Boots, Lookfantastic and Sephora. This is because The Ordinary doesn’t control its retail partners’ pricing, so I’ll be on hand throughout November to scour all the key websites and find you the best deals. Below, you can shop the best of The Ordinary on-site, plus a selection of outside retailers with stellar savings worth browsing.
Why you can trust IndyBest to find the best Black Friday deals at The Ordinary
As a shopping writer of more than five years, I’ve covered the Black Friday sales a number of times. I’m across all of The Ordinary’s best-selling products and have reviewed a number of them myself, from the brand’s UV filters SPF 45 serum to its multi-active delivery essence.
When it comes to spotting a good deal, I have a good gauge on the standard pricing of popular formulas, meaning I can spot when a deal is being mis-sold or, at the other end of the spectrum, is particularly good value.
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