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iCAUR shows a new ROBOX concept car and the right hand drive V27.
iCAUR, the global electric vehicle brand born from a collaboration between Chery and SmartMi Tech, demonstrated its aggressive international expansion strategy at the Beijing Auto Show 2026. CEO Dr. Su Jun presented two major milestones: the ROBOX concept car and the global debut of the right-hand-drive (RHD) V27.
Right-Hand-Drive V27: Expanding into Southeast Asia and Oceania
The introduction of the RHD version of the V27 marks a pivotal step in iCAUR’s global roadmap, specifically targeting markets in Southeast Asia (including Malaysia) and Oceania.
- Market-Ready Standards: The V27 is developed as a global model, meeting five-star safety standards in both China and Europe.
- Design & Practicality: Known for its “boxy” new energy design, the V27 has already seen strong market responses in China and the Middle East for its blend of distinctive styling and practical capability.
- Localized Solutions: The RHD adaptation reflects the brand’s ability to translate global engineering standards into products relevant for diverse driving environments.
The ROBOX Concept: Reimagining the Future Classic
The ROBOX concept car serves as an exploration into the future of mobility, combining the concepts of “ROBOT” and “BOX”.
- Design Philosophy: It adopts a “future-classic” language, merging a streamlined OneBox silhouette with a high-clearance structure.
- Capabilities: The design balances aerodynamic efficiency with off-road capability, featuring modular surfaces and distinctive split round and rectangular lighting.
- Technological Identity: The reimagined cabin space and clean surfaces create a clear identity rooted in intelligent mobility.
A Growing Global User Ecosystem
iCAUR is focusing on more than just hardware, building a vibrant user ecosystem under the spirit of “Born to Play”.
- Personalization: The brand continues to invite global users to participate in vehicle customization through projects like the iCAUR Player Carnival, with selected works showcased at international events like the SEMA Show.
- Intelligent Interaction: The AIMOGA robot was featured at the exhibition booth as an interactive element, demonstrating the integration of AI, mobility, and user experience.
- Exploration Programs: In partnership with China National Geographic, iCAUR is launching “The Grand Tour,” a global exploration program to connect users with diverse cultural landscapes.
Looking Ahead: iCAUR in Malaysia
With plans to expand to 100 countries and open over 2,000 sales and service centres by 2028, iCAUR is positioning itself as a primary choice for a new generation of EV buyers. In Malaysia, the brand supports national sustainability goals, including the National Energy Transition Roadmap (NETR), which aims for 80% EV adoption by 2050.
