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Madrid, June 20, 2023 - LEGENDS, The Home of Football presented by LaLiga was officially unveiled yesterday at an event featuring world football legends alongside representatives of national and international institutions.
Marcelo Ordás, President of LEGENDS and Javier Tebas, President of LaLiga, were joined by former footballers such as Luis Figo, Gary Lineker, Mario Alberto Kempes, Hugo Sánchez, Javier Zanetti, Lothar Matthaus, David Villa and Claudio Paul Caniggia at the official opening of the space. They all came to give their support to a unique project which opened its doors in Madrid on June 1.
During the presentation, Marcelo Ordás, President of LEGENDS, said: “Our dream is to bring the legacy of all the most important football institutions and the heritage of the beautiful game to Madrid, the capital of world football, for the benefit of Spaniards and visitors from all the world. LEGENDS will become a cult experience.”
In turn, Javier Tebas, President of LaLiga, said: “LEGENDS is a landmark in the history of world sport and we at LaLiga are very proud to be part of this project. We will further promote Madrid as the epicentre of the sport globally and will do so by protecting the heritage of the game.”
A unique collection in a unique space
LEGENDS, The Home of Football presented by LaLiga offers visitors a collection of 600 items that have been used in matches by iconic players and are approved by UEFA and FIFA. The pieces are drawn from a broad range of international competitions such as the FIFA World Cup, European Championships, Copa America, UEFA Champions League, Copa Libertadores, Olympic Games, Intercontinental Cup, Club World Cup, UEFA Europa League, women's football and many national leagues, among them LaLiga.
They are now all on display in a seven-storey building located at Carrera de San Jerónimo, 2, in the heart of Madrid's Puerta del Sol. Covering 4,200 m2, it will include a Metaverse Game Area, a football store, a 4D Cinema, robotic games with augmented reality and a space called Football Art, where visitors will be able to enjoy an immersive, breathtaking experience through digital technology and state-of-the-art projections. The project is crowned by a LaLiga TwentyNine's restaurant located on the rooftop, with a spectacular view over the Puerta del Sol.
LEGENDS, The Home of Football presented by LaLiga is a project involving LEGENDS, LaLiga and UEFA, and has the institutional support of FIFA, the IOC and several legends of world football. The collection includes more than 5,000 items, some of which will be on display in Madrid. Over the next few years, it is hoped that the rest of the pieces will be shown in new spaces that will open in other cities across Europe and around the world.
Tickets are on sale via the Legends website https://legends.football and at entradas.com.
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