- IHOP has introduced its first everyday value menu, featuring four breakfast combo meals priced at US$6 or $7, depending on the market.
- The new menu is available seven days a week from 7 a.m. to 10 p.m. and includes the Breakfast Faves Combo, Ham & Cheese Omelette, House Scramble, and French Toast Faves Combo.
- IHOP President Lawrence Kim said the initiative addresses customer demand for delicious, varied, and affordable food without compromise.
- The daily value menu expands upon a previous "House Faves" offering, which had similar items and prices but was only available on weekdays.
- The move aims to keep IHOP accessible to its clientele, two-thirds of whom have a household income of less than $75,000, amid a period of increased customer value-consciousness.
IN FULL