Kota Kinabalu: BE In Sabah 2025 Organising Chairperson Datuk Dr Rosmawati Lasuki underscored the profound impact of business events beyond just meetings and gatherings.
She emphasised that the true success of such events lies in the opportunities they generate, the industries they strengthen and the lasting legacies they leave behind.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});“Our industry thrives on collaboration. The real impact of business events is not measured by the number of meetings we host, but by the opportunities we create, the industries we strengthen and the legacies we leave behind,” she said at the opening of the 2nd International Business Events Forum - BE In Sabah 2025 at Sabah International Convention Centre (SICC) here.
Dr Rosmawati highlighted the core mission of BE In Sabah–to facilitate connections, bridge industries and lay the groundwork for strategic partnerships that will propel economic growth, knowledge exchange and long-term development.
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“BE In Sabah 2025 aims to bridge these strengths—complementing Europe’s established expertise with Asia-Pacific’s unique vibrancy. By integrating world-class business insights with the region’s distinct landscapes and cultural heritage, this forum will redefine global event experiences, foster high-impact collaborations and shape the future of the industry,” added the SICC Chief Executive Officer.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});Dr Rosmawati further stressed the need to go beyond traditional discussions and actively redefine the future of business events, pushing boundaries, exploring new collaboration models and positioning business events as a crucial pillar of economic and industrial growth.
“The discussions we have here should not end when we walk out of this venue. They must lead to real strategies, actionable insights and meaningful partnerships.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});Because the future of business events is not something we wait for — it is something we shape. And that responsibility lies with every one of us in this room,” she said.
She also shared the Sabah Government’s commitment to professional development in the business events sector, saying the groundbreaking initiative involved the State Tourism, Culture and Environment Ministry which is sponsoring 22 Sabahan business events professionals to undertake the Event Design Certification Level 3 Programme.
This move is aimed at equipping local industry players with advanced knowledge, innovative event strategies and globally recognised best practices, she added.
“This investment in professional development reflects our long-term vision — to build a strong, sustainable and internationally competitive business events ecosystem in Sabah,” she noted.
Dr Rosmawati, who is also the Malaysian Association of Convention and Exhibition Organisers and Suppliers (Maceos) Sabah Chair, commended all stakeholders and participants for their dedication to professional excellence, expressing confidence that BE In Sabah 2025 will serve as a catalyst for groundbreaking developments in the business events industry.
