Malaysian cosmetics favourite marks a quarter-century milestone with an exclusive fan meet-and-greet, birthday celebration and appearances by K-pop star Hendery of NCT's WayV and YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor.
IN2IT has celebrated 25 years in Malaysia with a six-day anniversary event at Sunway Pyramid, bringing together beauty, entertainment and fan experiences to mark a quarter-century for the cosmetics brand.
Held at the Orange Concourse, the celebration featured a special appearance by Hendery of NCT's WayV, alongside YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor.
Built around the theme "Beauty and Love", the anniversary reflected on IN2IT's evolution over the past 25 years and the customers who have supported the brand throughout its journey in Malaysia's beauty industry.
That relationship with its community also inspired the brand's exclusive 25th Anniversary Gift Sets, created as a token of love and gratitude to supporters who have grown alongside IN2IT. The wider celebration combined entertainment and interactive fan experiences with tributes to the brand's journey over the past quarter-century.
"25 years ago, IN2IT set out with a simple mission: to help everyone put their best face forward with confidence. Today, as we celebrate this incredible milestone, we are reminded that our journey has always been about our customers and supporters, who have stood by us every step of the way. Having Hendery join us for this celebration, together with such distinguished guests, YAM Tengku Zatashah, Princess of Selangor and our business partner, Watsons, made this milestone truly unforgettable," said Ms Phyllis Fong, Managing Director of APCCMY.
Hendery Joins IN2IT's 25th Anniversary Celebration
Running from 22 to 27 September 2026 at Sunway Pyramid, the six-day celebration was headlined by K-pop star Hendery of NCT's WayV.
During an intimate on-stage interview, Hendery spoke about his first impressions of Malaysia and shared his thoughts on joining IN2IT for the anniversary. Fans were also given a chance to connect with him through selected messages that were read aloud during the session.
For several lucky fans selected ahead of the event, the experience became even more memorable with an exclusive group photo opportunity with Hendery.
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Celebrating 25 Years in Malaysia
The anniversary celebration was also attended by YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor, adding to the significance of the milestone within Malaysia's beauty and retail landscape.
Throughout the six-day concourse event, visitors could also explore IN2IT's cosmetics collection as part of the brand's 25th anniversary activities at Sunway Pyramid.
After 25 years, IN2IT continues to position itself as one of Malaysia's go-to cosmetics brands, offering accessible, high-quality products designed for everyday beauty routines. The anniversary marks both a celebration of its longstanding community of supporters and the beginning of its next chapter of growth and innovation.
