KUALA LUMPUR: Incite Foodtech Sdn Bhd, a fast-growing food technology venture, has agreed to acquire Eatcosys Sdn Bhd, a home-grown retail technology solutions provider that was recently recognised by KPMG and HSBC as one of the “emerging Malaysian unicorns”.
“The acquisition will enable us to advance our ambition of building a comprehensive, unified retail tech ecosystem in the Asean region, which comprises consumer technology, retail marketing solutions, retail technology solutions and fintech services,” said Incite Foodtech CEO Karen S Puah.
The move witnesses both parties combining expertise and capabilities and diversifying their offerings to create a unified retail ecosystem that benefits both the B2B and B2C segments. This development also will be a fitting response to the latest government demand for industry players to develop more innovative products and market development strategies by leveraging the digital economy to revolutionise the retail industry.
The ecosystem’s business model comprises four divisions: the Consumer Sector, which focuses on food and beverage brands and future expansion will include groceries, convenience stores, pharmacies, and electrical appliances chain stores. Second, Retail Marketing Solutions that offer redemption programmes, licensed-character promotions, merchant partnerships, and user activation followed by Retail Tech Solutions, which focuses on point-of-sales, customer relationship management, data analytics, and payment gateway. Lastly, Fintech Services comprise digital lending, equity crowdfunding and venture capital.
The live transactional data from the consumer sector, retail marketing solutions and retail tech solutions is harvested as guiding benchmarks for fintech services. All offerings related to finance are licensed by the Ministry of Local Government Development Malaysia and Bank Negara Malaysia, and regulated by the Securities Commission Malaysia.
“Both parties aim to revolutionise the retail tech market in Malaysia, embedded with fintech. It couldn’t have come at a better time for us to join forces and build a comprehensive ecosystem, with an IPO as the ultimate goal,“ said Tham Lih Chung, co-founder and chairman of Eatcosys.
Tham, who will be listed as the group CEO, stated they aim to hit RM100 million in revenue within 12 months and are looking at expanding their business operations in Asean.
