Vachirawit Chivaaree, also known as Bright Vachirawit, enters 2026 with a brand portfolio that feels like a carefully assembled personal universe. The Thai actor, who first captured regional attention with 2gether: The Series before expanding into film with projects such as Love You to Debt, has spent the past few years broadening his creative reach. Alongside his acting work, his music career has surpassed 100 million streams on Spotify, signalling an audience that extends well beyond television.

That multidimensional presence is now reflected in the brands he represents. From front-row appearances at London Fashion Week to starring in global campaigns, Bright’s partnerships span heritage fashion, skincare and entrepreneurial ventures. Below, a closer look at the collaborations shaping his career so far.

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Burberry: first South Asia-Pacific global ambassador

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Vachirawit Chivaaree has served as Burberry’s first South Asia-Pacific global ambassador since 2022, with the partnership continuing into 2026. At the Burberry Winter 2026 London Fashion Week show, staged at Old Billingsgate Market beneath a full-scale replica of Tower Bridge, creative director Daniel Lee presented a collection built around a theme of rain-soaked elegance. At the show, Bright made his most recent appearance for the luxury house, wearing a python-print leather trench coat from the Spring/Summer 2026 collection.

The Thai star has spoken positively about his relationship with Burberry, noting that his work with the brand has broadened his confidence, strengthened his English and deepened his connection to London—a city he has described as feeling like a second home.

Calvin Klein: a global campaign starring Bright

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Bright Vachirawit has been a prominent face of Calvin Klein since 2023, when he became the first Thai male artist to front the brand in Asia. In 2024, he starred in a global denim campaign shot in Calvin Klein’s signature high-contrast, minimalist style. The visuals feature classic silhouettes, including the ’90s Straight Jean and Trucker Jacket, appearing across global billboards and flagship brand activations. Bright remains part of Calvin Klein’s ambassador roster, continuing his association with the brand.

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Kiehl’s: skincare partner across Singapore and Malaysia

Bright Vachirawit fronts Kiehl’s ‘Brightest Skin Experience’ campaign in Singapore

In Singapore and Malaysia, Bright Vachirawit’s partnership with heritage skincare label Kiehl’s has centred on the “Brightest Skin Experience” campaign and promotions for the Morning C + Night A serum range. The collaboration positions the friend of Kiehl’s as a credible voice in men’s grooming—a category in which his reputation for disciplined self-care is well established—while reinforcing his growing authority as a lifestyle figure across the Southeast Asian luxury market.

Adidas: a global sportswear influencer

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Vachirawit Chivaaree’s partnership with Adidas stands out as one of the more commercially impactful in his portfolio, positioning him among global sportswear influencers. In 2026, his presence has been visible within lifestyle and “bloke-core” categories, including promotions of the Manchester United jerseys. The collaboration also encompasses appearances in new Adidas stores and seasonal campaigns, reflecting a consistent engagement with the sports brand.

Cloud9 Entertainment: his label, his sound

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Vachirawit Chivaaree founded his independent agency Cloud9 Entertainment in 2023, marking a shift toward greater creative and business autonomy. The venture has since become a notable extension of his career beyond acting and brand partnerships.

On the music front, Bright has continued releasing English-language singles, including “Long Run”, “Sleepin’ Pill” and “Long Showers”, as part of a developing project produced with Universal Music Thailand and distributed in part through 88rising. While a full English-language album remains in development, the releases have helped push his catalogue past 100 million cumulative streams on Spotify, signalling ambitions that extend beyond the Thai market.

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