As many beauty obsessives will know, July – strange as it sounds – is the unofficial starting bell for beauty advent calendar season. It’s tradition for Liberty London to kick off the celebrations, and last year, on 2 July, the retailer had already launched pre-orders for its annual calendar.
The Regent Street icon is seemingly taking things a touch slower in 2026, with no order dates in sight as of yet. However, Liberty has jumped the gun with the contents of its advent, revealing all 29 products with more than four months to go until 1 December. Last year, I deemed the offering to be “well worth the money” and, having browsed its £1,300+ worth of items for 2026, I think Liberty fans are on track to be spoiled yet again.
From the full-sized Sunday Riley CEO 15 per cent vitamin C brightening serum (was £70, now £63, Libertylondon.com) to 7ml of the Ex Nihilo blue talisman extrait (£229.50 for 50ml, Libertylondon.com) that’s famously loved by the likes of Hailey Bieber and Drake, here’s everything I know so far, including how to buy and more.
Liberty beauty advent calendar 2026, £285, waitlist at Libertylondon.com
- Price: £285
- Worth: £1,300+
- Number of products: 29 (21 full-sizes)
- Advent calendar highlights: MZ Skin intensive bio-placenta eye cream, Jones Road miracle balm, Sisley Paris sisleya essential skin care lotion
- Available: TBC, waitlist open now
Since 2022, Liberty has collaborated with artist Clym Evernden for its advent design. While I’d thought the canvas dust bag was a one-off for 2025’s celebration of 150 years of Liberty, the retailer has brought the plush casing back for 2026, this time adorned with gold stars and exquisite peacock feathers.
There are a number of returning brands in the Liberty beauty advent for 2026, such as Matiere Premiere, U Beauty and Vyrao. However, Liberty has promised fans that this year’s collection will boast 26 products included in no other beauty advent this season – so you’re truly getting something unique.
Anyone who’s lucky enough to secure one of these bad boys (release date TBC), will benefit from a total £1,015 of savings, which beats 2025’s price vs. worth by £45. Granted, you’ll have to pay an extra £10, but the trade off is one extra full-size product (totalling 21). That said, there are 29 items total, which is one less than last year.
I’d also like to add that I’m not entirely sure where Liberty has pulled its 21 full-size figure from, given that I could only locate 19 items from the list that weren’t listed as minis or travel-sizes by retailers (as below). Even then, it’s worth noting that 6ml of Matiere Premiere can hardly be considered as a full-size item, even if the brand allows you to buy it at that quantity. Most beauty advent calendars feature this sort of sly marketing and, while slightly misleading, it doesn’t lessen the value you’re taking home – but it’s worth recognising, regardless.
As is tradition, there are a handful of other perks to purchasing a Liberty beauty advent calendar – namely, the chance to win one of 20 ‘golden tickets’, which grant the lucky finders £1,000 to spend in-store or online.
What is in the Liberty beauty advent calendar 2026?
- LBTY. tana meadow EDP, 8ml (full-size)
- Sunday Riley CEO vitamin C 15% brightening serum, 30ml (full-size)
- Davines oi shampoo, 90ml
- Matiere Premiere crystal saffron EDP, 6ml (full-size)
- Lisa Eldridge baume embrace melting lip colour, shade épanoui, 2.8g (full-size)
- Maria Nila gloss coat, 50ml (full-size)
- Escentric Molecules molecule 01, 10ml
- Zelens emulsion D fortifying moisturiser, 50ml (full-size)
- Innersense repair mask, 59.1ml
- Joonbyrd violet haze polishing body scrub, 30ml
- Darling multi-biotics hydrating and balancing body lotion, 30ml
- Fugazzi angel dust extrait, 15ml
- MZ Skin intensive bio-placenta eye cream, 15ml (full-size)
- Trinny London eye2eye, shade joy/magician, 4g (full-size)
- Ilia Beauty limitless lash mascara, shade after midnight soft black, 8g (full-size)
- Augustinus Bader the face oil, 10ml (full-size)
- Charlotte Mensah manketti oil finishing mist, 30ml
- D.S. & Durga debaser EDP, 7.5ml
- U Beauty resurfacing compound, 15ml (full-size)
- Verden nocturne magnesium body spray, 60ml (full-size)
- Votary luminous skin liquid, 30ml (full-size)
- Grown Alchemist regenerating hand cream, 40ml (full-size)
- Vyrao ever 11 EDP, 10ml (full-size)
- Jones Road miracle balm, 8.5g shade au naturel/tawny/magic hour/sunkissed/happy hour/bronze/dusty rose/Miami beach
- Ex Nihilo blue talisman extrait, 7.5ml
- Violette_FR lip nectar, shade bêtise, 3.5g (full-size)
- Reome active recovery broth, 15ml (full-size)
- Bibbi Parfum vanilla factory EDP, 10ml (full-size)
- Sisley Paris sisleya essential skin care lotion, 100ml (full-size)
When does the Liberty beauty advent calendar 2026 go on sale?
While Liberty is keeping its lips sealed regarding the calendar’s on-sale and pre-order dates for 2026, its waitlist is now open. By this time in 2025, pre-orders for the calendar had already launched, so I imagine we won’t have long to wait before information for this year’s drop is announced.
My tip? It’s not too late to sign up to the Liberty beauty drop, which is the retailer’s quarterly subscription service. Last year, beauty drop members were among the first to shop the advent calendar and saved an extra £25 on their purchase as a perk of the subscription. Other membership bonuses include £20 monthly Liberty credit to spend in store, a £10 loyalty voucher for every £200 spent, plus – as mentioned – a quarterly beauty box with four of the latest industry launches. The service costs £25 a month or, with a current promotion using code ‘BEAUTYDROP20’, £20 for your first three months.
For more information, head to my guide to the best beauty subscription boxes, where I tested out the service first-hand.
For more read my full review of M&S’s £40 summer beauty bag, which is worth £230
