Instagram adds feature that users have wanted for years

TechnologyDigital
7 Aug 2025 • 2:34 AM MYT
The Independent
The Independent

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  • Instagram is introducing a new "repost" feature, allowing users to share friends' pictures and reels, a functionality already common on other social media platforms.
  • Unlike other platforms, reposted content will not appear on a user's main profile but in a dedicated tab on their profile.
  • The platform is also adding a "friends" tab within Reels, which will display content exclusively from friends or posts they have interacted with.
  • Users will have control over their privacy settings, including the ability to switch off the display of their likes or comments in the friends' feed.
  • These updates are part of Instagram's efforts to make user feeds more relevant and are currently rolling out globally, having started in the US.

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