- Meta is testing a new premium subscription service for Instagram called Instagram Plus.
- Instagram Plus allows paying users to anonymously view other people's Stories and see how many times their own Stories have been rewatched.
- This premium service is currently available in Mexico, Japan, and the Philippines, costing between $1 to $2 per month.
- Meta is also reportedly developing WhatsApp Plus, a premium subscription for WhatsApp, which will offer features like exclusive ringtones, pinned chats, and customization options.
- This strategy aligns with other social media platforms like Snapchat and X, which already offer paid subscription tiers for additional features.
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