Manchester City boss Pep Guardiola says the fans need to be "seduced" after club polls showed supporters would prefer to win the Premier League than the Champions League.
City open their ninth successive home campaign in the competition on Tuesday when they host Croatia's Dinamo Zagreb.
"I know for fans the Premier League is most exciting. But this competition is nice too," said City boss Guardiola.
"We are going to try and seduce our fans and say: 'We can do it.'"
The best they have managed during Guardiola's three campaigns is two quarter-finals, which ended in defeats by Liverpool and Tottenham.
"We have done polls and people prefer, by far, to win the Premier League rather than the Champions League," said Guardiola.
"I don't know why but that is the reality of our club and we have to accept it. I think it is because, in the past, they were not in this competition.
"We were at home in the bars, drinking beer watching Liverpool and [Manchester] United. That's the culture of the club."
