Jeff Bezos and Leonardo DiCaprio face backlash over endangered species initiative

WorldEnvironment
7 Aug 2026 • 2:24 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Jeff Bezos and Leonardo DiCaprio face backlash over endangered species initiative

  • Jeff Bezos and Leonardo DiCaprio have launched the Phoenix Species Project, a $200 million initiative aimed at saving 100 of the world's most threatened species.
  • The project, a collaboration between the Bezos Earth Fund and Re:wild, is described as “the largest single philanthropic initiative ever dedicated to the recovery of Critically Endangered species” across 30 countries.
  • The initiative has faced significant criticism, with many accusing Bezos and DiCaprio of "greenwashing."
  • Critics argue that the project is a deceptive tactic to portray themselves as environmentally friendly while their other ventures, such as Amazon's data centers and their personal lifestyles, contribute to environmental harm.
  • Some individuals defended DiCaprio, highlighting his long history of environmental activism, while others suggested he is leveraging Bezos's wealth for a positive cause.

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