Kapuso star Jillian Ward has introduced her new single “Pumapag-ibig” on national television, marking a shift toward a more defined music career.
Ward performed the track on All-Out Sundays, presenting what she described as a more personal milestone in her work as a recording artist.
The performance drew attention on both television and digital platforms, with clips circulating on TikTok and other social media channels.
“Pumapag-ibig” was developed over several months in collaboration with Kreativ U managing partner and music producer Kim Hun-jik.
The song had been in development since 2025. It gained direction after Ward marked her 16th year in the industry and renewed her ties with Sparkle and GMA Network.
Known primarily for her acting work, Ward has expressed interest in music. “Pumapag-ibig” reflects the sudden arrival of love and its emotional impact, themes that have resonated with online audiences.
The track is now available on streaming platforms, including Spotify and YouTube, where it continues to gain traction.