For Christmas enthusiasts, the festive season has now officially started with the launch of the much-anticipated John Lewis Christmas advert.
The retail giant has today Thursday (9 November) released its 2023 Christmas advert in full, following a sneaky peak earlier this week.
The advert features a young boy called Alfie, holding up a “Grow Your Own Perfect Christmas Tree” kit in his hand.
Alfie asks: “Gran, can I have this?”
He then opens the kit, revealing the contents inside - a seed for the tree.
The John Lewis logo follows, with the ‘H’ and ‘W’ transforming into plant roots.
Alfie nurtures the seedling until it grows into a emerald-coloured Venus flytrap.
The soundtrack to the advert is an operatic song “Fiesta” by Andrea Bocelli.
