JOLLIBEE Foods Corp. (JFC) said on Friday that it would be buying South Korean hot pot chain Shabu All Day in a 125.86-billion-won (P5.1-billion) deal, further expanding its international portfolio and marking its entry into a fast-growing food business segment.
The company signed an agreement to buy 100 percent of Shabu All Day operator All Day Fresh Co. via subsidiary Jolli-K Co. Ltd., through which JFC is pursuing an expansion in South Korea.
The deal will be a “strategic bolt-on” to Compose Coffee, the low-cost South Korean coffee chain acquired in 2024, “and reinforces JFC’s commitment to its Chinese Cuisine Segment and franchising initiatives,” Jollibee told the stock exchange.
It will also open “a gateway to the rapidly expanding international hot pot market, one of the fastest-growing dining segments in Asia and globally and an industry experiencing robust global momentum as consumers gravitate toward healthier, interactive and communal dining experiences,” it added.
Shabu All Day was said to be ranked number one in terms of store count in South Korea, with systemwide sales of $285 million per year and each store earning revenues of $2.4 million.
“These fundamentals make Shabu All Day a best-in-class performer, and a highly scalable, highly franchisable platform for accelerated expansion,” Jollibee said.
Once completed, Shabu All Day’s 169 stores in South Korea will be consolidated into JFC’s financial statements and are expected to increase international revenue contribution to 46 percent of global sales and add roughly 8 percent to global earnings before interest and taxes this year.
Jollibee Group Chairman Tony Tan Caktiong highlighted the strategic value of the deal, emphasizing its alignment with the company’s growth strategy and focus on high-quality, profitable businesses.
“With Compose Coffee and now Shabu All Day, Jollibee Group continues to demonstrate its strengthened ability to acquire high‑quality, profitable businesses that align squarely with our strategic pillars and deliver meaningful long‑term value to our shareholders,” he said.
“Our continued partnership with Elevation gives us even greater confidence in unlocking the full potential of Shabu All Day,” he added.
“Together, we bring complementary strengths: Jollibee Group’s global operating scale and brand‑building capabilities, and Elevation’s deep market expertise and proven track record in Korea. We are excited to accelerate Shabu All Day’s growth journey and solidify its position as a leading player in one of the most dynamic global foodservice categories.”
Jollibee shares rose by P3.40, or 1.66 percent, to P208 apiece on Friday, outpacing the benchmark Philippine Stock Exchange index’s 0.90-percent gain.