JOYBEAN has partnered with 7CAFé by 7-Eleven to introduce its fresh soy milk and three soy milk puddings (original, chocolate and strawberry) across Malaysia.
Made with non-GMO beans sourced from Canada, Joybean’s mission is to share joy and wellness through wholesome, plant-based drinks and snacks. Each sip and spoonful offers a nostalgic taste, inviting customers to savour flavours reminiscent of their childhood. Joybean ensures the freshness and quality of each product, providing a value-for-money experience.
Joybean, one of Berjaya Food Bhd (BFood)’s brands, is making waves with its expansion into 7CAFé by 7-Eleven, marking an important milestone for BFood’s growth strategy.
While Joybean’s ready-to-drink and ready-to-eat products are already available at 7-Eleven stores, this new partnership now allows Joybean to bring its freshly made offerings directly to 500 7CAFé by 7-Eleven stores, with plans to reach more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia's rising demand for affordable, nutritious, plant-based options, providing convenient access to delicious soy-based products for consumers on the go.
“As consumer preferences shift toward pocket-friendly plant-based alternatives, our collaboration with 7CAFé by 7-Eleven aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers,” said BFood group CEO Datuk Sydney Quays.
“With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment,” he added.