- Kellogg's is reintroducing toys into its cereal boxes for the first time in a decade.
- This initiative is a collaboration with Walt Disney Studios to promote Pixar's Toy Story 5, which is due out on 19 June.
- The collectable items include playable spoons featuring Woody, Buzz Lightyear, and Jessie, along with trading cards and movie ticket promotions.
- These special prizes will be available nationwide from 26 April in select Kellogg's cereal brands such as Froot Loops and Frosted Flakes.
- The move aims to evoke childhood nostalgia and encourage screen-free play, aligning with Toy Story 5's theme of technology replacing traditional toys.
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