Ken Bruce claims BBC has ‘killed off shows’ for this reason

EntertainmentOpinion
15 Jul 2026 • 5:19 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Ken Bruce claims BBC has ‘killed off shows’ for this reason

  • Veteran radio presenter Ken Bruce criticised the BBC, claiming it "killed off shows" by attempting to attract younger audiences.
  • Bruce, who left BBC Radio 2 in 2023 after 31 years to join Greatest Hits Radio, cited the axing of A Question of Sport as an example of this strategy.
  • He noted that Greatest Hits Radio focuses on listeners aged 40 to 70, contrasting with the BBC's pursuit of younger demographics.
  • Bruce also expressed relief at no longer being subject to the annual BBC pay-list headlines, finding less scrutiny at his new station.
  • His departure follows other prominent presenters, including Simon Mayo and Zoe Ball, who also moved from the BBC to Greatest Hits Radio.

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