- KFC has launched its "Kentucky Fried Comeback" campaign to attempt to regain its position in the competitive fried chicken market.
- The campaign offers KFC Rewards members a complimentary bucket of Original Recipe chicken with any $15 purchase made via the app or website.
- Customers are encouraged to sample the chicken and provide feedback to help "co-create" the chain's return to prominence.
- The initiative also sees the reintroduction of popular items such as fried pickles and the $7 Fill-Up meal.
- KFC's executive, Catherine Tan-Gillespie, said she was “fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are.”
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