KFC Malaysia celebrates 53 years with ZON ORI, an immersive experience at MyTOWN KL featuring interactive zones, exclusive rewards and iconic Original Recipe flavours.
KFC MALAYSIA is bringing its iconic flavours and long-standing connection with Malaysians to life through ZON ORI KFC, the brand’s first immersive public experience celebrating more than five decades of signature recipes, cherished memories and unique fan traditions.
Running from July 30 to Aug 2 at MyTOWN Shopping Centre, the four-day activation invites visitors to rediscover KFC’s Original Recipe chicken and popular side dishes while celebrating the personal rituals and shared moments that have made the brand a household favourite since opening its first outlet in Malaysia in 1973.
The interactive experience features a 270-degree immersive room where guests are surrounded by larger-than-life visuals, immersive audio and the unmistakable aroma of KFC’s Original Recipe chicken, creating a multi-sensory journey through the brand’s heritage.
Visitors can also explore themed zones inspired by KFC’s best-loved menu items, vote for their favourite ways of enjoying the brand’s signature side dishes as part of the #CaraOriKFC campaign, and share their own unique eating rituals with fellow fans.
Guests can also personalise their own KFC bucket with a commemorative photo and customise a limited-edition reversible bucket hat using exclusive patches celebrating Malaysian pride.
As part of the celebration, KFC is rewarding its members by giving away 1,973 Snack Plates daily to those who successfully complete all ORI Zones. Each Snack Plate includes KFC’s signature fried chicken, Whipped Potato and Coleslaw — a tribute to flavours Malaysians have enjoyed for generations.
KFC Malaysia chief marketing officer Hanim Mazam said the campaign celebrates not only the brand’s iconic menu but also the people who have made KFC part of everyday Malaysian life.
“Since 1973, KFC has been part of Malaysians’ lives, bringing people together through our Original Recipe chicken and signature sides. Over the years, as they shared precious moments with us, we’ve also seen fans make KFC their own – from crispy chicken skin with creamy Whipped Potato, to crisp Coleslaw in between Butterscotch Bun, to mixing everything together with Colonel Rice. Every fan has their own #CaraOriKFC,” she said.
Hanim added that ZON ORI KFC is a tribute to the memories, traditions and personal rituals that continue to make KFC a beloved Malaysian brand.
The experience was developed in collaboration with creative agency VML, combining immersive storytelling with interactive customer engagement.
VML head of digital experience and customer experience Karen Koay said the activation was designed to transform KFC’s heritage into a meaningful, human-centred experience.
“At VML, our goal was to translate KFC’s iconic heritage into a world-class brand experience that feels meaningful, immersive and human-centric. As one of Malaysia’s most loved brands, KFC holds a unique place in the hearts of consumers, and we wanted to create an experience that reflects the strength of that connection.
“By bringing together brand and customer experience, we created a journey that allows fans to see, hear, feel and engage with the legacy that has made KFC the No. 1 best-tasting fried chicken in Malaysia, based on research conducted by YouGov,” she said.
Karen said the experience combines brand storytelling with customer engagement while highlighting KFC’s position as Malaysia’s top-rated fried chicken brand, according to YouGov research.
The event is open to the public until Aug 2 at MyTOWN Shopping Centre. Visitors are encouraged to register as KFC members before attending to enjoy exclusive benefits and a smoother event experience.
Those unable to attend can still join the celebration by sharing their own #CaraOriKFC moments on social media and tagging @kfcmalaysia for a chance to win exclusive ZON ORI KFC merchandise.
