So, Kingston pretty much dominated the SSD scene in 2024 (as most people expected), as TrendForce confirmed that the company was the top 3rd-party SSD supplier in the channel with a nice 36% share of all global shipments.
Despite a tougher retail environment last year, with weak consumer demand and notebook SSDs already hitting 100% attach rates, leading to a 14% drop in overall channel shipments, Kingston still managed to grow its share over last year, thanks to its massive channel presence, a strong SSD lineup, and reliable customer support.
They also managed to ride the train of rising AI in PCs and edge devices is expected to push demand for bigger and faster SSDs, so brands that invest in better integration, stronger channels, and clear positioning are set up to ride that next wave. Kingston, for sure, seems ready for it.
In 2024 alone, they expanded their SSD offerings across client, data center, industrial, and external categories, launched the NV3 PCIe 4.0 NVMe SSD for compact high-capacity performance, rolled out the DC2000B PCIe 4.0 NVMe M.2 SSD for data center boot use, and even introduced a red XS1000 External SSD that won a 2024 Red Dot Award.
They also refreshed their Industrial SSD lineup with next-gen locked-BOM drives built for tougher environments like kiosks, digital signage, robotics, POS systems, and surveillance setups.
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