KUALA LUMPUR: Kinza, a Saudi soft-drink brand in the Middle East, will participate in the Malaysia International Halal Showcase (Mihas) 2026 from Sept 23 to 26 seeking local manufacturing and distribution partners in Indonesia, Malaysia and several other Southeast Asian countries as the brand accelerates its next phase of international growth.
Kinza sees Malaysia and Indonesia as two strategic markets for its Southeast Asian expansion.
In Malaysia, it sees opportunities to build partnerships across manufacturing, distribution, retail and food service while in Indonesia, it plans to work with local partners to serve diverse consumer needs and develop a sustainable market presence.
In a statement, Kinza said it is also seeking to establish local partners with the capability to develop the brand through manufacturing, distribution, retail, food service and e-commerce, creating sustainable local businesses that can grow with consumer demand.
“Kinza was born in Saudi Arabia, and our ambition has never been limited by geography. In a short period, our products have reached 75 markets across five continents,” said founder Bandar Okrin, adding that Southeast Asia represents an important next chapter in their international growth.
Malaysia and Indonesia each offer distinct and compelling opportunities, and both are central to Kinza’s Southeast Asia strategy,” he said.
Manufactured in Jeddah, Saudi Arabia, Kinza has expanded rapidly since its launch.
Kinza started establishing its presence in Malaysia via e-commerce and selected sales channels, while working to broaden distribution and identify a suitable local manufacturing and distribution partner.
The company is actively seeking partnership opportunities, including contract manufacturing and industrial partnerships, based on local capabilities, market potential and commercial feasibility. Jeddah will remain an important production and export base as Kinza develops complementary local manufacturing capabilities internationally.
Local production would enable Kinza to reduce supply lead times and logistics costs, respond more quickly to market demand and adapt its pack sizes, pricing, product mix and marketing to local consumer and channel requirements.
Kinza’s carbonated soft-drink portfolio includes cola, lemon, orange, citrus, blackcurrant and pomegranate flavours, alongside zero-sugar products, soda water and energy drinks. Kinza sees potential in Southeast Asia for cola and zero-sugar options, as well as opportunities to introduce consumers to a wider range of flavours. The company plans to refine its local portfolio through consumer feedback and market experience.
Kinza said it sees significant but distinct opportunities in both Malaysia and Indonesia, with its approach tailored to the structure, consumers and channels of each market.
In Malaysia, Kinza’s approach will focus on partnerships across retail chains, convenience stores, food service and e-commerce, with a product offering shaped by local preferences, including reduced- and zero-sugar choices.
Kinza’s participation at Mihas 2026 will therefore focus strongly on identifying partners with proven execution capabilities, market knowledge and the infrastructure necessary to build sustainable national distribution.
“Our goal is not simply to enter more markets, but to build the right partnerships, understand local consumers and establish a foundation for long-term growth,” said Okrin.
