KLIMS 2026: Proton e.MAS 7 Premium Plus Launched At RM118,800 With Discount

The Proton e.MAS booth at KLIMS 2026 featured the launch of a new e.MAS 7 Premium Plus variant.

PRO-NET, the official new energy subsidiary of national carmaker PROTON, has officially expanded its electric vehicle lineup with the grand unveiling of the Proton e.MAS 7 Premium Plus. Introduced at the Kuala Lumpur International Mobility Show (KLIMS 2026) under the “Kuasa e.MAS” mobility theme, this new top-tier variant serves as the absolute flagship of the e.MAS 7 battery-electric vehicle (BEV) family.

Positioned directly above the existing Premium variant, the Premium Plus model is engineered to address range confidence while introducing first-in-segment luxury comfort features tailored specifically for modern Malaysian families embarking on long-distance journeys.

Extended Range and Upgraded AEGIS Short Blade Battery

The headline mechanical upgrade for the Premium Plus is its expanded and heavily optimized energy storage network. The vehicle trades the mid-tier battery pack for a larger 68.39 kWh AEGIS Short Blade Battery.

• Enhanced Range Dynamics: Riding on premium 19-inch aluminum alloy wheels, the flagship configuration stretches its single-charge driving capability to an impressive 450 km of WLTP-rated range. This marks a healthy 40 km range advantage over the standard Premium model.
• Consistent High-Speed DC Charging: Despite storing a significantly larger capacity of electricity, the advanced 800V-capable platform preserves its rapid-charging thresholds. The vehicle maintains an active 115 kW DC fast-charging capability, allowing drivers to replenish the battery cell structure from 30% to 80% state of charge (SOC) in approximately 20 minutes.
• Core Powertrain Output: The front-mounted high-efficiency electric motor remains identical to its siblings, pumping out a strong 218 PS (160 kW) of power and 320 Nm of peak torque.

Segment-First Interior Comfort Upgrades

Inside the cabin, the Premium Plus elevates the e:MAS ecosystem into premium luxury executive spaces. It stands as the very first vehicle in its market segment to combine a 450 km electric range with dedicated, factory-fitted front-row relaxation features:

• Dual Front Massage Seats: Integrated massage actuators are installed directly into both the driver and front passenger backrests to actively mitigate driving fatigue.
• Integrated Passenger Leg Rest: The front passenger seat gains a customized, powered ottoman leg rest that deploys outwards with a wide 50-degree structural tilt angle to facilitate a lounge-like relaxation posture.
• Memory & Upholstery Controls: The front passenger interface adds a 4-way power-adjustable frame equipped with a multi-slot memory function and standard integrated seat ventilation systems.
• Reinforced Airbag Layout: Safety is further strengthened with the addition of a specialized front-center safety airbag, raising the vehicle’s total passive protection shield to seven standard airbags.

Limited-Time Rebates, OTR Pricing, and the Power Pack Plus

PRO-NET has detailed the official recommended retail pricing structure (On-The-Road without insurance) for the complete, newly realigned e.MAS 7 BEV family across Malaysia:

+-------------------------------------------------------------------------------+|                       2026 PROTON e.MAS 7 LINEUP PRICING                      |+-------------------+---------------------------+-------------------------------+| Variant Trim      | Recommended Retail Price  | Promotional Launch Price      |+-------------------+---------------------------+-------------------------------+| e.MAS 7 Prime     | RM 103,800                | From RM 96,800                || e.MAS 7 Premium   | RM 119,800                | From RM 112,800               || e.MAS 7 Premium Plus| RM 125,800              | From RM 118,800               |+-------------------+---------------------------+-------------------------------+*Note: East Malaysia retail pricing carries a standard RM3,000 regulatory premium per variant trim.

To celebrate the KLIMS 2026 rollout, Proton e.MAS is extending a substantial RM7,000 instant launch rebate across all three variants for a limited period, dragging the flagship Premium Plus down to an attractive RM118,800 promotional price point.

Furthermore, every Premium Plus booking automatically bundles the exclusive “Power Pack Plus” ownership package. This promotional premium bundle includes a free 7kW home wallbox charger (valued at RM1,500), a dedicated Vehicle-to-Load (V2L) power converter plug, five full years of unlimited high-speed in-car internet data tracking, a free rear tonneau cargo cover, and an extra RM5,000 loyalty trade-in top-up bonus exclusively reserved for existing Proton owners looking to upgrade.

The Full “Kuasa e.MAS” Technology Showcase

The rollout of the top-tier variant anchors the brand’s expansive electrified technology pavilion at MITEC. Beyond the main attraction, visitors can explore interactive teardowns highlighting Proton’s foundational Global Modular Architecture (GMA), Cell-to-Body (CTB) construction, the 11-in-1 integrated electric drive unit, and localized dedicated hybrid powertrain technologies.

Sharing the spotlight at the massive tech pavilion are the compact e.MAS 5 city car and the newly launched e.MAS 7 PHEV plug-in hybrid variant. According to registration disclosures from PRO-NET, the brand’s rapid market integration is building intense momentum, with more than 23,700 official e.MAS vehicles actively navigating Malaysian roads to date.

Prospective buyers can securely place bookings or map local dealer locations via the official digital hub at emas.proton.com.