SEOUL: The success of any Sabah tourism roadshow overseas is measured in terms of awareness raising, positive feedback and responses, as well as closing of deals.
This was exactly the outcome of the recent Sabah Tourism Roadshow 2023 in South Korea where Sabah’s tourism industry players had a fruitful meeting with Korean industry partners from the cities of Seoul, Cheongju, Gwangju, Daegu and Busan, said State Tourism, Culture and Environment Minister Datuk Christina Liew.
The roadshow was organised by the Sabah Tourism Board (STB), with assistance from Tourism Malaysia Seoul Office.